Expansión.com apps navigation
UI DESIGN
Unidad Editorial
España
Dentro del proyecto

The designs and prototypes are visual references of the process, the final designs are not shown due to the client's product rights

THE BEGINNING
App navigation

The Spanish business daily Expansión requires a redesign of its application to optimise user interaction with the app. This change must be implemented in both operating systems, iOS and Android.

This project was developed in close collaboration with the UX team, who, after thoroughly analysing stakeholder needs, created functional prototypes. These prototypes were based on fundamental usability principles, with a clear focus on user experience. The goal was to ensure that the redesign would significantly improve user interaction and satisfaction with the application.

EL PROCESO
Design System

The design system of the application is based on the look & feel of the newspaper's website. This approach ensures consistency in visual and functional communication between the two platforms, allowing for an integrated user experience. By aligning the design of the app with the visual identity of the website, users feel more connected and identified with the brand, thus reinforcing their bond with the newspaper.

For the development, specific design guides for each operating system were used as a reference, such as: Human Interface Guidelines y Material design.

In addition to the fundamental design principles for the development of an application, it is crucial to consider an essential aspect: accessibility in terms of colour contrast for each element. Contrast accessibility ensures that all users, including those with visual impairments, can interact effectively with the application.

To assess and ensure that colour contrasts comply with accessibility standards, a specialised tool is used. A valuable resource for this task is WebAIM, which allows you to check contrast levels and verify that they are appropriate for all users. Implementing these practices ensures that the application is inclusive and meets accessibility requirements.

The design system is composed of several key elements that together ensure a coherent and effective user experience. These elements include:

  • Colour palette : Defines the main and secondary colours used in the interface, as well as their variations and specific applications to ensure visual consistency.
  • Fonts : Sets the fonts, sizes and styles for texts, ensuring legibility and a clear hierarchy in visual communication.
  • Interface components : It includes interactive elements such as buttons, input fields, and menus, designed with clear states (normal, hover, active, disabled) for intuitive navigation.
  • Spacing and Design Guidelines : It specifies guidelines for margins, padding and alignment, helping to maintain an organised and aesthetically pleasing structure.
  • Interaction patterns: It defines how interactive elements and transitions should behave, providing a smooth and predictable user experience.
  • Accessibility: It includes guidelines to ensure that all elements are accessible to users of varying abilities, such as appropriate colour contrasts and support for screen readers.
  • Visual styles: Details graphic finishes, such as borders, shadows and effects, that contribute to the visual identity and overall aesthetics of the application.

This end-to-end design system ensures that all visual and functional aspects are aligned, facilitating a consistent implementation and optimised user experience across all platforms.

UI DESIGN
iOS light mode

Below is an interactive prototype that illustrates some of the key functions integrated into the app's navigation. This prototype allows us to explore how users will interact with the various features of the app, including navigation between screens, access to key functions, and the overall flow of the experience.

By interacting with this prototype, a detailed view of the structure and functioning of the application can be obtained, providing a clear understanding of how the functionalities will be implemented in the final product.

Please use the interactive prototype below to explore and experiment with the functionalities and features of the application.

UI DESIGN
iOS dark mode

To adapt the application to users' preferences in terms of viewing mode on their mobile phones, a specific visual layer has been implemented for dark mode. This adaptation ensures that the application offers an optimal and comfortable user experience in low-light environments, reducing eye fatigue and improving readability.

The entire colour palette, contrasts and visual elements have been adjusted to ensure that the content is clear and accessible in dark mode, while remaining consistent with the visual identity of the application.

Please use the interactive prototype below to explore and experiment with the functionalities and features of the application.

App store and google play
Enjoy it

The navigation project of the Expansion app is available for viewing and downloading in the app shops. You can explore and test the design and implemented functionalities by accessing the app through the following platforms: