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Specialist in
UI y Behavioral design

I began my professional career in the field of graphic design, which gave me a solid foundation in visual creation. Over time, my curiosity for the digital world grew, leading me to delve deeper into user experience and interaction with new technologies.

For the past 10 years I have been dedicated to creating intuitive experiences that can support users' needs through powerful visual interfaces.

Take a look at my CV
CAREER
Specialisations
Design
  • UI design
  • Design system
  • User interface
  • High fidelity prototyping
  • Product design
  • Responsive design
  • App design
  • Accessible design
Behavioral
  • Behavioral mapping
  • Evaluation heuristics
  • Psychological principles
  • Behavioural frameworks
Prototyping
  • Interactive prototypes
  • Low fidelity prototypes
  • Rapid prototyping
  • User flow
  • Task flow
Research
  • Visual design
  • Usability
  • Test A/B
CAREER
Work Experience
Senior UI and Behavioral designer
Alten - Client Unidad Editorial
August 2018 - present
Spain
  • Design of user-centred interfaces for some of Spain's leading digital media such as Marca, El Mundo, Telva and Expansión, applied to web and mobile applications.
  • Attractive, functional and intuitive visual designs to improve the interaction between the user and the platform.
  • Application of behavioural principles, ensuring that design decisions encourage user engagement and retention, optimising the user experience on news and content platforms.
Senior UI/UX designer
Le Guide Noir
March 2016 - May 2016
Spain
  • Design of visually attractive and functional user-focused experiences.
  • Front-end development ensuring that interfaces are efficient, responsive and aligned with the platform's objectives.
  • Ensure seamless user interaction to optimise the use of social media performance analysis functionalities.
Web and graphic designer
Coloors
March 2015 - March 2016
Spain
  • Design of visually appealing and user-friendly interfaces for various digital campaigns and projects.
  • Focus on the user experience, ensuring that every interface contributes to improving conversion and the impact of marketing strategies.
  • Collaboration with the marketing team ensuring that projects are aligned with campaign objectives.
Freelance UX/UI and web designer
Deltatech
March 2014 - January 2016
Venezuela - USA
  • Variety of digital projects in collaboration with clients to offer comprehensive solutions ranging from planning and development of the visual identity, to building a strong and recognisable visual identity in the market.
UX/UI and web designer
Legendsoft
February 2012 - January 2015
Venezuela
  • Design of customised interfaces that reflect the identity of each client and optimise the user experience on their web platforms.
  • Intuitive and engaging web design to facilitate the presentation and purchase of products, working with the development and marketing team to ensure the design supported each client's business objectives.
Graphic designer
Livetickets
March 2010 - January 2012
Venezuela
  • Customised ticket design for a variety of events, ensuring they were visually appealing and functional.
  • Design of advertising banners for each event, contributing to its promotion and visibility.
  • Creation of graphic pieces that aligned the aesthetics of the event with the objectives of the platform, ensuring a coherent and attractive visual experience for users.
CAREER
Tools and collaborations
Tools
  • Figma
  • Sketch
  • InVision
  • Zeplin
  • Photoshop
  • HTML5 y CC3
Colaborations
  • Communicative
  • Focused on continuous improvement
  • Flexible
  • Initiative
  • Agile methodologies
  • Team work